Family of Coatings Canton, OH

Choosing your customer

dreamstime_7913782Everybody is your best customer! That is as close to the truth as saying every family should have 12 children!
Choosing the right customer makes sense. By this I mean we should know who our customers are and why. This is easily accomplished by using the office tools we work with every day. Such as, our customer records we so meticulously keep on each one of them. At we work hard to know the demographics of our business. We know our client is not the average. They are usually a family with children in a moderate home and enjoy the beauty of their home. They want pristine walls, clean exterior and a beautiful deck. This is what we do and what they expect. Our clients have been living in a contractor built home that was so beautifully painted with contractors paint. You know, the flat sheen, single colored walls, stomped ceilings and done very quickly by their subs at minimum cost, to them.
After a few years of the children rubbing the walls walking up and down the steps, not to mention their play room, it’s impossible to clean off the marks! This my friend is our perfect customer.
You know who your best customer usually is, but ignore the signs. Your growing your business and do not care who you work for as long as there is a pay check involved. You seldom see the same clients come through your business because they are looking for price, not a company they can deal with for life. By choosing the right customers for your business, they will return over and over again. They are a great fit for you and you for them. They Love your service and willing to pay for it. That is a successful customer.
All said and done, this is only a sample way to choose your right customer. You can make the correct choice by using the right tools and making the right decisions for your business. Painting, pressure washing, deck refinishing is our business. We do not do anything else. We know what we do, focus on it and do it well. All wraped around the best customer for us.
We hope this helps you choose the right customer for you.

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