Family of Coatings Canton, OH

Archive for March, 2013

Choosing your customer

Choosing your customer.

Choosing your customer

dreamstime_7913782Everybody is your best customer! That is as close to the truth as saying every family should have 12 children!
Choosing the right customer makes sense. By this I mean we should know who our customers are and why. This is easily accomplished by using the office tools we work with every day. Such as, our customer records we so meticulously keep on each one of them. At we work hard to know the demographics of our business. We know our client is not the average. They are usually a family with children in a moderate home and enjoy the beauty of their home. They want pristine walls, clean exterior and a beautiful deck. This is what we do and what they expect. Our clients have been living in a contractor built home that was so beautifully painted with contractors paint. You know, the flat sheen, single colored walls, stomped ceilings and done very quickly by their subs at minimum cost, to them.
After a few years of the children rubbing the walls walking up and down the steps, not to mention their play room, it’s impossible to clean off the marks! This my friend is our perfect customer.
You know who your best customer usually is, but ignore the signs. Your growing your business and do not care who you work for as long as there is a pay check involved. You seldom see the same clients come through your business because they are looking for price, not a company they can deal with for life. By choosing the right customers for your business, they will return over and over again. They are a great fit for you and you for them. They Love your service and willing to pay for it. That is a successful customer.
All said and done, this is only a sample way to choose your right customer. You can make the correct choice by using the right tools and making the right decisions for your business. Painting, pressure washing, deck refinishing is our business. We do not do anything else. We know what we do, focus on it and do it well. All wraped around the best customer for us.
We hope this helps you choose the right customer for you.

Please enjoy our latest post


The right paint?


How do you know which paint to use? There are so many choices and each day adds another one.  You can decide by  answering a few basic questions.  What is it that you want to paint?  Where is the area located? Interior or Exterior, or both?  What are your expectations as to the longevity and degree of wear and tear the area must handle?  What color has to do with my paint choice.  The first choice is what will be painted?  Is the surface rough, smooth wood, vinyl or multiple variations of the before items

Each substrate requires a different product. At we have educated ourselves about each substrate their requrements and which to use in each situation. Vinyl for instance can be painted without any primers. Other substrates require special primers. Are you blocking out stains, grafattie, dirt, or maybe a very dark color? The primers are all different for each problem. Knowing which to use is as important as the paint you need for finishing the project. Paint has a minimum and maximium temperature which it can be applied. The label on each can will tell you the boundries you must follow for application. Exterior and interior paint has different additives allowing for temperature, moisture, color retention as well as mold and UV rays. Using the proper interior or exterior paint is a must.

Many times people believe using an exterior paint in the interior is OK. Again, it is not properly made for the interior and lacks additives for this purpose. The modern paints are growing toward low to no VOCs, (Volital Organic Coumpounds). This is one item that refers to the smell and solvents released into the air as you paint. It controls other factors which we will explain in a future Tegrey Family of Coatings blogg. At present,our product of choice for low VOCs is the Benjamin Moore Aura line. It has it’s own color system which eliminates VOCs. The only product on the market today that offers this. It is ideal for health reasons, pregnancies and just for the satisfaction of using a safe product around your family and friends.
The longivity of a paint product is determined by the additives. It manufacturer has the ability of making paints last 20 years or a very short time. The additives they add make the difference. Based on these items, paint cost is very relavent to the quality of your purchase. You get what you pay for.
I hope this information gives you a better understanding of which paint to use. As always, read the label, expect pay for a good quality paint, or pay less, based on your final expectations of your paint job.